2340 Telegraph Avenue
2340 Telegraph is a mixed-use building with 120-unit residential units located one block south of the UC Berkeley campus. The ground floor of the building is comprised of six retail units that benefit from the strong pedestrian traffic in the core of the Telegraph retail corridor.
Rev will extensively redevelop the under-managed building and competitively position it in Berkeley’s aging residential market. Improvements will include architectural design and renovation of the unit interiors and lobby, new furnishings, upgraded security, student-oriented amenities, and a new branding and marketing campaign. A new leasing and marketing plan will attract credit retail tenants to the current retail vacancies, which will contribute to the already bustling activity on the Telegraph retail corridor and act as amenities for the building’s residents.